Laws of branding featured image for

3 Immutable Laws of Branding

In this topsy turvy world, there are some branding laws that remain immutable.

Branding is about timing, consistency, and perception.

Here are the Laws of branding:

Law of Timing

The key to great branding is to get the right message to the right person at the right time. Don’t hock your wares or sell products when it’s not appropriate.

Law of Consistency

43% of consumers say they want to hear from the brands they love and trust. Continue to send regular communication to your clients and the team.

Law of Perception

Branding is not what you say it is, it’s what they say it is.

Check your reputation online, set up google alerts so you’re notified when your company is mentioned.

Strive for a 4 3/4 star rating on Yelp unless you own a medical facility which then you should strive for 5 stars.

Through it all, the brands who weather this challenge by remembering these laws will be the ones who align with their purpose and their customers.

Through it all, the brands who weather this storm and stay closest to their customer will put a WIN in windfall and put a STAR in starting over.

What will you do?

“When I work, I work very fast, but preparing to work can take any length of time.”


Meditation for Grownups


The Science of Success



“With the new day comes new strength
and new thoughts.”

“Well done is better than well said.”

Little Brand Book

My book comes out on April 14, 2020! My goal is to sell 25,000 copies!

My goal is to help 1M female founders change the world!

Please share with a female entrepreneur or aspiring one!

Branding is Bullshit Featured image for kalika.comKALIKA YAP, AUTHOR OF LITTLE BRAND BOOK,

As a young businesswoman, Kalika had to adapt as the world of marketing and business evolved around her. Here, she shares her own story — how she learned to consider archetypes while marketing, why she wrote Little Brand Book and how you can incorporate better branding strategies in your own business.

Read more about Branding is Bullshit and Other Myths Female Entrepreneurs Need to Know.