17 Feb All the Right Moves
Most of the woman entrepreneurs I know are extremely capable and diligent.
They’re willing to do the hard work it takes to run a business.
They’ll send a deck to an investor and a proposal to a client.
They’re willing to make the first move but are often reticent to make the next.
Why don’t they (I) like the follow-up?
We ruminate — maybe I’m bothering them?
We reconsider — maybe I’m not the right fit?
We restrain — maybe I’m imposing?
One of the tools I use in business that allows me to be better at the next right move is Proposable.com.
As a woman entrepreneur, I see when potential clients open proposals, observe how long they’ve spent on a section, and get real-time info (via email and text) as soon as they open or reopen the proposal.
I’ll usually wait 15 min after they’ve opened the proposal and then send them an email or call to see “How‘s it going?”
“Funny you just called/emailed — I was just looking at your proposal and have a question…”
Entrepreneurship is like a game of chess — there are many possible moves, each move determines your next and oftentimes, where you wind up, is the total of all your past moves.
But first, you have to make the next best move.
What tool(s) do you use that give you the intelligence to make the next move?
“Your attitude, not your aptitude, will determine your altitude.”
— ZIG ZIGLAR
KALIKA YAP, AUTHOR OF LITTLE BRAND BOOK,
SHARES HER BRANDING INSIGHTS.
As a young businesswoman, Kalika had to adapt as the world of marketing and business evolved around her. Here, she shares her own story — how she learned to consider archetypes while marketing, why she wrote Little Brand Book and how you can incorporate better branding strategies in your own business.