22 Mar Brand ‘Em Up Style: Seven Brand Habits Every Entrepreneur Needs To Hit Up in 2023
Have you messed up your brand?
Has it gone buck wild?
Look no further – I’ve got the seven most powerful brand habits to help you rise up over your mess, above the competition, and leave a snappy tune in everyone’s heads.
• Embrace Your Unique Personal Style
As the saying goes, “You never get a second chance to make a first impression.”
Your personal style is the visual language that communicates who you are and what you represent.
Make a statement by showcasing who you really are!
Wear your brand colors to speaking events, stand out with colorful socks, or do a part of signature glasses that embodies your personality.
Remember: consistency and authenticity are key, as your style will become an integral part of your brand identity.
2. Speak with Clarity and Simplicity 🗨️
“Simplicity is the ultimate sophistication.” Leonardo da Vinci
In both presentations and conversations, it’s crucial to use clear, easy-to-understand language that resonates with your audience. Avoid jargon and industry-specific terms that might alienate people and make your message less accessible.
I once had a client say to me never to use the word HTML! I never did after that!
Instead, focus on conveying your ideas in a way that’s engaging, relatable, and easy to digest. This approach will help you build trust and credibility with your audience, making them more likely to remember you and your brand.
3. Command Attention with a Confident Voice 🎙️
Your voice is a powerful tool for building your brand, so it’s essential to master the art of effective communication.
As Maya Angelou said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Speak with clarity, confidence, and enthusiasm, and modulate your tone and pitch to keep your audience engaged.
Remember that your voice should be a reflection of your brand’s personality – if your brand is bold and energetic, your voice should convey that energy. By developing a strong, confident voice, you’ll command attention and make a lasting impression on your audience.
4. Master the Art of Non-Verbal Communication 🤝
Studies show that up to 93% of communication is non-verbal, which means that your body language, facial expressions, and gestures are critical in conveying your message. To master non-verbal communication, maintain eye contact, adopt a confident posture, and use gestures that complement your words.
By being aware of your non-verbal cues, you’ll not only enhance your overall communication skills but also create a more engaging and trustworthy presence, boosting your brand’s impact.
5. Hone Your Active Listening Skills
Stephen R. Covey once said, “Most people do not listen with the intent to understand; they listen with the intent to reply.” While it’s essential to make yourself heard, it’s equally important to listen to others. Active listening is a vital skill for entrepreneurs, as it helps you understand your audience’s needs, concerns, and feedback.
When engaging with others, be present in the moment, maintain eye contact, and ask open-ended questions to encourage further conversation. By genuinely listening to others, you’ll demonstrate empathy and understanding, fostering stronger connections and building trust with your audience.
6. Bring Standout Business Cards with You
That’s right, good old-fashioned hard-copy business cards are still in style! Have you ever scanned someone’s contact info at an event and later forgotten who they were? Was it Jason? Jeffrey? Josie? Jessie? If you have a business card that stands out, you’ll stand out too. Not only do business cards provide a quick and easy way to share your contact information, but they also serve as a tangible reminder of your brand. This can be especially important in a world where digital contact exchanges can easily get lost in the shuffle of countless others. Make sure your business cards reflect your brand’s identity by incorporating your logo, colors, and unique design elements. When you leave a lasting impression with your eye-catching business cards, you’ll be on everyone’s mind long after the event is over.
My favorite business card company? Moo.com
7. Leave a Lasting Impression with an Email Signature
In today’s digital landscape, standing out in a crowded inbox is essential. A well-crafted email signature is your opportunity to make people remember you long after they’ve clicked away. Include your name, title, company, and contact information, along with your brand logo and a professional headshot.
Don’t forget to add links to your website and social media profiles, making it easy for people to connect with you and explore your brand.
My favorite tool? Wise Stamp!
In a nutshell, by embracing your unique personal style, speaking in clear and simple language, projecting a confident voice, mastering non-verbal communication, honing your active listening skills, carrying standout business cards, and crafting a memorable email signature, you’ll create a personal brand that leaves a lasting impression on everyone you meet.
Dive into these habits, and watch as your brand presence goes from ordinary to extraordinary!
Female Founders Mentorship Circle
Are you tired of feeling like you’ve created a job for yourself instead of building a thriving business?
Do you dream of achieving the freedom and flexibility that comes with being your own boss while also juggling personal and family commitments?
I’m here to help you achieve that goal with my Female Founder Mentorship Circle – “Build a Business, Not Just a Job.”
As a fellow female founder, I understand the unique challenges we face in both our personal and professional lives. That’s why my mentorship circle is designed to help you build a business that aligns with your lifestyle goals, whether that’s spending more time with family, traveling, or pursuing other passions.
Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.
Jessica Chang is the CEO and co-founder of WeeCare, a technology-driven childcare company that provides affordable and accessible childcare options for families. She founded the company in 2017 in response to the challenges she faced as a working mother trying to find quality and affordable childcare.
Jessica Chang’s leadership and entrepreneurial spirit have led WeeCare to become a leading provider of childcare solutions for families, and she continues to work towards her vision of making quality childcare accessible for all.
Jessica shares that as entrepreneurs, we need to cultivate a culture that values and encourages family care.