Catch and Release

I’m just back from a six-day silent retreat at Spirit Rock, slowly integrating back into the busyness of daily life.

One of the most impactful concepts I wanted to share is the concept of ‘catch and release’.

In life, we’re often like fish hooked in a series of unhelpful thoughts—worry, anxiety, blame.

But here’s the empowering part—we’re also the fisherman.

We have the ability to gently release ourselves from these thoughts and find peace.

We have to remember who we are.


In the world of fishing, ‘catch and release’ is about respect for life and the environment.

In our personal and professional lives, it translates into acknowledging that we are both the fish caught in the net of our thoughts and emotions, and the fisherman with the power to release them.

This metaphor guides us to treat our thoughts of imperfection, shame, and imposter syndrome with understanding and kindness, allowing us to release them and grow in authenticity.


When engaging with clients, it’s like navigating a river with skill and mindfulness. We ‘catch‘ their needs and feedback, fully understanding them, and then ‘release‘ any unproductive reactions or thoughts. This method keeps us creative and grounded, fostering healthier and more meaningful client relationships.


This mindful practice is equally valuable with our professional teams, vendors, and even our families at home. By recognizing their input and releasing negative reactions or rigid thoughts, we create an environment of mutual respect and shared creativity, enriching both our business and home lives.


Since returning from the retreat, I’ve noticed my mornings are calm and clear. However, as the day progresses, I’ve made it a habit to pause around 5 PM to recenter – a personal ‘catch and release’ moment. This practice helps me maintain balance and empathy, even during the busiest of days.


  1. Morning Meditation: Begin each day with meditation for a clear, focused start.
  2. Afternoon Pause: Around late afternoon, take a moment to breathe and realign your thoughts.
  3. Evening Review: Reflect on how you practiced ‘catch and release’ throughout the day, acknowledging your personal growth and professional interactions

As we approach the holiday season, let’s keep the ‘catch and release’ mindset at the forefront. It’s a valuable tool for managing the complexities of our entrepreneurial and personal lives, helping us stay aligned with our paths of sustainable growth and well-being.

Wishing you all a season of love, peace, joy and abundance.


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Jess Weiner is a cultural expert, educator, consultant, and CEO of Talk to Jess. She is a “secret weapon” for brands, helping them contextualize and humanize cultural trends in campaigns, which ultimately boosts loyalty from employees and consumers.

She’s the CEO of Talk to Jess, a creative multimedia consultancy where we work as strategic partners to the world’s leading brands, including Barbie, Dove, Aerie, Warner Bros., and more.