25 Feb Nuthin’ but a “B” Thang
Which comes first?
The Business or the Brand?
The Chicken or the Egg?
In my next newsletter, I’ll let you know what I think.
In the meantime, let me know what you think!
I’d love to hear from you!
P.S. Add kalika@kalika.com to your contact list, so you don’t miss any news from us! Use Gmail? Go here to add us as a contact.
RECOMMENDED BOOK
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.
