Kalika Yap

5 Reasons Why a Branded Photo and Video Shoot is Essential for Your Personal Brand in 2023

Hey there!

As the CEO of a digital agency (actually two), I can’t stress enough the importance of having a solid personal brand in today’s digital age. And one of the most effective ways to showcase and strengthen your personal brand is through branded photo and video shoots.

But I know the thought of being in front of the camera can be intimidating, especially if you’re feeling that pesky imposter syndrome creeping in. Trust me; I’ve been there. But it’s time to shake off that self-doubt and get ready for your close-up!

Here are a few reasons why a branded photo and video shoot is essential in 2023:

  •  VISIBILITY: With the rise of social media and the internet, having high-quality visuals to represent your personal brand is crucial. A branded photo and video shoot allows you to showcase your unique personality and message to your audience, making you stand out in a sea of competitors. According to a survey by Hubspot, 63% of consumers said they were more likely to purchase from a business they could relate to or identify with.
  • PROFESSIONALISM: A branded photo and video shoot shows that you take your personal brand seriously and are willing to invest in its growth. It’s a way to show that you are a professional who is dedicated to delivering top-quality content.
  • AUTHENTICITY: A branded photo and video shoot allow you to show your audience who you really are and what you stand for. It’s a chance to be authentic and transparent, building trust and connection with your audience. A survey by Hubspot found that Facebook posts with images receive 2.3 times more engagement than those without, highlighting the power of visuals in capturing the attention of your audience and driving engagement.

So, are you ready to take the next step in strengthening your personal brand?

Here are a few actionable steps to follow:

  • Determine your brand message and visuals: Before booking a shoot, make sure you have a clear understanding of your brand message and the visuals that will best represent it. This will ensure that your shoot is aligned with your overall brand strategy.
  • Find a talented photographer or videographer: Do your research and find a photographer or videographer who aligns with your brand values and has a style that resonates with you.
  • Be yourself: Remember, a branded photo and video shoot is all about showcasing your authentic self. So, let your personality shine, and don’t be afraid to be vulnerable and genuine.

Still not convinced? Check out these other studies:

According to a study by Wyzowl, 83% of video marketers said that video has helped them generate leads, highlighting the power of video in reaching a wider audience.

A survey by Forbes found that personal branding is a crucial factor in career success, with 75% of professionals believing that it’s more important now than ever before.

Ultimately, a branded photo and video shoot is an essential part of strengthening your personal brand in 2023.

It allows you to showcase your unique personality and message, builds trust and connection with your audience, and shows that you are a professional who is dedicated to delivering top-quality content.

Investing in a branded photo and video shoot is a way to take control of your personal brand and set yourself up for career success.

So, if you’re ready to take the next step in growing your personal brand, don’t let imposter syndrome hold you back. It’s time to get in front of the camera and shine!

As Maya Angelou once said,

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Use your branded photo and video shoot to make a lasting impression on your audience and leave them feeling inspired and connected.

Do you have any tips or experiences with branded photo and video shoots?

Share in the comments below, and let’s continue the discussion!

Both my digital agencies Citrus Studios and Orange & Bergamot offer branded photo and video shoots, so don’t hesitate to contact us if you need any help!

We’re here for you!

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Little known fact!

When I was at NYU earning a degree in journalism, I was a photography assistant for one of the most famous photographers in the world.

Jacques Lowe is best known for his work with the Kennedys and took some of the most iconic photos we all love and cherish.

Here is a link to a book that I personally helped Jacques with! It’s one of my most prized memories of working with a master.

Check out his Wikipedia page and website (which I designed) when I first started Citrus! It looks like it was never changed!

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