Resting Brand Face

Resting Brand Face (RBF)

What’s your Resting Brand Face?

What is the energy you’re giving out when you think no one is looking at you and your brand?

Remember what Marty Neumeier the guru of brand management said: Branding is not what you say it is. It’s what they say it is. (By “they” I mean your customers, employees, and vendors).

How do you ensure what your RBF looks like? Have someone else observe your brand.

You may not mean to come across as harsh, sterile, or condescending. But you do.

What does your voice mail sound like? What does your live chat auto-response feel like? What does your email signature look like?

When you pay attention to all the little brand things you do. It will make all the difference in the world.

What do you do to ensure a consistent brand experience?

All my best,
Kalika's Signature

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