Kalika’s “Why?” is her burning desire to help female business founders in creating and building a dream of their own through branding and design. Whether it’s sharing the real-life stories of fellow entrepreneurs in Kalika’s podcast or providing tips and tricks in The Little Brand Book, her goal is to share and elevate women everywhere. This course is another tool to help our tribe of female doers reaches their goals. It features practical steps in understanding your brand while maximizing its potential. The course is Kalika’s 24 years of trials and errors distilled for you through classes and workbooks.
"Time after time Kalika has proven to be a force for branding and an inspiring leader for female founders. Her guidance in this course raised my business to new heights."
This course helped lock in my brand to help me create my story.
a look ahead:
Identify your brand archetype to be able to connect better with your audience.
Have clarity on the essence of your business and what makes it unique.
Understand who your ideal client and target audience is
Empower yourself with tested branding tools to attract your ideal client
Learn about your color palate, style, font type based on your brand archetype.
Refine your new found info with planners and checklists to keep you on track.
“It’s equally great for the first time entrepreneur ready to conquer the world to the long time owner.”
“I consider myself a seasoned entrepreneur and delighted that Kalika’s course brought new ideas and tricks to the table. Whether you’ve been in business 1 day or 1,000, you’ll find her information useful.”
For the past 24 years, I’ve been a serial (concurrent) entrepreneur, inventor, author, podcaster and speaker. My first business is the award-winning interactive design agency Citrus Studios. Based in sunny Santa Monica, CA, Citrus is where I first dove into the entrepreneurial world. Luxe Link, the ultimate handbag accessory responsible for keeping women’s purses off the floor closely followed. My latest venture is Orange & Bergamot offering community, branding and digital solutions for the female founder. I’ve seen and been through the trenches and fully believes in the power of sharing and giving. I believe in the power of the female tribe. I hopes this course speaks to you and can’t wait to collectively watch you grow as you move though the learning.
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