
27 Aug Three Words that Will Change Your Life!
During a lecture, Zen monk Shunryu Suzuki was asked to sum up Zen Buddhism in just a few words.
His response was simple yet profound: “Not Always So.”
These three words serve as a powerful reminder of the impermanence of all things—whether it’s our triumphs or our trials.
When I first heard this phrase, it resonated deeply with me. It made me realize that nothing is fixed—neither the hurdles we face nor the heights we reach.
Embracing this understanding helps us move through the twists and turns of entrepreneurship with more peace and purpose.
Who Was Shunryu Suzuki?
Shunryu Suzuki was a Soto Zen monk who played a pivotal part in bringing Zen Buddhism to the West.
His teachings focus on simplicity and staying centered in the present moment, encouraging us to approach life with curiosity and calm.
In his book “Not Always So,” Suzuki shares the soothing truth that life is constantly changing, and that staying flexible is essential to facing whatever comes our way.
Why This Teaching Matters for Entrepreneurs
As entrepreneurs, we often face a world where markets move, customers challenge, and circumstances change. If we cling to the idea that things should stay the same, we can find ourselves stuck, stifled by rigid thinking that limits our ability to innovate. Suzuki’s idea of “Not Always So” gently guides us to remember that nothing lasts forever. This perspective allows us to approach problems with more flexibility, recognizing that today’s troubles might transform tomorrow, and that every situation offers a space for growth.
When dealing with difficulties, it’s comforting to recall that they’re temporary.
This simple truth can soothe your stress and calm your concerns, helping you to approach challenges with a clearer mind.
Knowing that no problem is permanent can also relieve the pressure to find a perfect solution immediately.
Instead, you can focus on making thoughtful, steady progress, trusting that things will continue to evolve.
This wisdom also applies when everything is going well. During times of success, it’s easy to get swept up in the excitement. But just as challenges are fleeting, so are triumphs.
By keeping this in mind, you can stay grounded, avoid complacency, and continue preparing for whatever lies ahead.
A Gentle Guide to Applying “Not Always So” in Your Business
- Pause and Ponder:
- The next time a challenge arises, take a moment to simply observe it without rushing to respond. Ask yourself, “What can I learn from this?” This pause can help you see the situation from new perspectives, opening up fresh possibilities.
- Welcome the Winds of Change:
- Try to see change as a natural part of your journey, rather than something to resist. Build flexibility into your plans, knowing that adapting to new circumstances often leads to creative solutions.
- Stay Steadfast in Curiosity:
- Approach every situation as an opportunity to learn. Let go of assumptions and stay open to new insights. A curious mind can uncover opportunities that a more rigid approach might miss.
- Let Go of Limits:
- Remember that both success and setbacks are temporary. By releasing fixed expectations, you can focus more on the process itself, which is where real growth happens.
- Daily Reflection:
- Set aside a few minutes each day to reflect on your actions and decisions. Think about how the idea of “Not Always So” could have influenced your choices. This simple practice can build awareness and help you become more adaptable over time.
When we live with the awareness that everything is impermanent, we find more joy in the present moment, savoring it without taking it for granted.
This mindset encourages us to cherish each experience—whether it’s a victory or a challenge—as something special and short-lived.
Wishing you all my very best always,


RECOMMENDED WORKSHEET
This worksheet is designed to help you apply the wisdom of “Not Always So” to your business and daily life.
RECOMMENDED PODCAST
Tanya Chernova, a top-rated global speaker, shares how to transform your mindset and ignite confidence through her Neuroscience of Success workshop. In this EO Wonder Podcast episode, learn how to break limiting patterns and create a life you love.





