22 Aug Two Stories
The phrase “meanwhile, back at the ranch” often points to two parallel stories happening at the same time.
It’s a classic literary device that can shift focus from one scene to another. In the world of branding, it’s no different. There are always multiple facets at play simultaneously, and striking a balance between them is key.
Let’s explore two key stories that intertwine to create a successful brand: the visible brand and the hidden details.
Story 1: The Visible Brand
- Brand Colors
Wearing your brand colors while speaking at events isn’t just about aesthetics; it visually embodies your brand. How are you representing your brand’s visual identity?
- Website Details
From your 404 error page to sitemap.xml, your website is a living extension of your brand. How are these details contributing to a seamless user experience?
- Online Presence
What people find when they search your name online must align with your brand. How are you controlling your online image?
Story 2: The Hidden Details
- Email Tone
Your email tone should resonate with your brand’s voice. It’s not just communication; it’s an expression of your brand’s character. What tone are you setting?
- Email Signature
Beyond contact information, your email signature leaves an imprint with every message. How are you making it impactful?
- Voice Mail
Include your website URL in your voicemail message. It’s more than a courtesy; it’s a branding opportunity. What message are you conveying?
“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” – Ralph Waldo Emerson
Here’s to embracing both tales of your brand and weaving them into a resonant and authentic whole!
Amanda Ma is a successful entrepreneur and business leader. She is the CEO and founder of Innovate Marketing Group, a full-service event and experiential marketing agency based in Pasadena, California.
The company’s services include event planning, production, and management, as well as branding, marketing, and creative design. With over a decade of experience in the industry, Ma has established herself as a prominent figure in the world of event marketing and has earned a reputation for her innovative and creative approach to experiential marketing.